GP–03After HoursFile 03 of 06The Weeknd, merch and graphic system
AfterHours
- 01Client
- XO Records
- 02Year
- 2020
- 03Role
- Co-art director, merchandise design
- 04Clock
- Concept directions in 8 hours
01The brief
An expansive, collaborative merch line for The Weeknd's After Hours rollout, built on one graphic system.
XO Records asked for merch work in March 2020 and wanted initial concept directions within 8 hours. The goal was an expansive, collaborative merchandise line for the album rollout.
I built a one-color graphic system that became the foundation of the project's visual language. From there the work grew into more brand assets: marketing materials, color palettes, typography and tour posters.
03ImpactPublic sources only
Impact
The project's results, from public sources.
R–01Readout
No. 1Billboard 200 debut with 444K units, the biggest week of 2020 at the time
Source: Billboard ↗R–02Readout
80+merch and album bundles sold through The Weeknd's official site during the debut week
Source: Billboard ↗These numbers belong to the project, the album or the event, not to me personally. Every one links to its source.
04Meanwhile, in the archiveOther projects
Also on the desk
Death Race for Love
