GP–04Death Race for LoveFile 04 of 06Juice WRLD × VLONE
DeathRaceforLove
- 01Client
- VLONE
- 02Year
- 2019
- 03Role
- Marketing art director, merchandise design
- 04Clock
- 2–3 weeks
01The brief
An exclusive line of collaborative merch for Juice WRLD's album rollout.
VLONE was already doing collaborative releases with brands, but rendering a full collection for an artist's album was a new challenge. In early 2019, Juice WRLD reached out to VLONE to drop an exclusive line for the rollout.
The deadline was extremely tight: 8–10 clothing designs, from balaclavas to sweatsuits and shirts. First-round concepts were done the same day.
03ImpactPublic sources only
Impact
The project's results, from public sources.
R–01Readout
No. 1Billboard 200 debut with 165K units, Juice WRLD's first No. 1 album
Source: Billboard ↗R–03Readout
Tourthe album merch was announced in February 2019 as a Lyrical Lemonade × VLONE collab alongside the tour
Source: HotNewHipHop ↗These numbers belong to the project, the album or the event, not to me personally. Every one links to its source.
04Meanwhile, in the archiveOther projects
Also on the desk
NYFW 2021
