GP–26Grant Pignato

Accepting briefs

Grant’s portfolio cover art: chrome, halftone letterforms in pink, orange and blue

Model GP–26Creative director (still designs)

2018 to 2025

Grant Pignato

Creative Director / Senior Graphic Designer

I'm a creative director who still designs. On most jobs I'm in the files and leading the team at the same time.

Studio
SuperReal, since 2018
Base
Asheville, NC
Relocation
Open
ScrollIt gets louder

Clients and collaborators include The Weeknd, Saudi Ministry of Culture, NBA, MTN Dew, Travis Scott, Juice WRLD, XO Records, VLONE, RSVP Gallery, Barriers, Who Decides War, Bad Bunny, 21 Savage, Future, Combs Enterprises, Runtz, Alamo Records.

SEC–01Selected work06 files

Selected work

Merch, graphic systems, cover art, garments and brand activations. Concept to finished product. Deadlines ranged from 8 hours to 7 months.

GP–01Kingdom of Saudi Arabia, Ministry of Culture2025
Two Saudi Pavilion staff members in the front-of-house uniforms, outdoors at Expo 2025 Osaka

Expo 2025 Osaka

Saudi Pavilion uniforms

RoleUniform design

Clock7 months, including approval
GP–02RSVP Gallery2020
MTN Dew Courtside Studios set lit green, with the RSVP merch wall and a fan holding a capsule tee

NBA × MTN Dew

All-Star 2020, Courtside Studios

RoleArt director, merchandise design, product design

Clock1 week
GP–03XO Records2020
The Weeknd on Instagram Live in an After Hours cap, beside merch photos and red XO tees

After Hours

The Weeknd, merch and graphic system

RoleCo-art director, merchandise design

ClockConcept directions in 8 hours
GP–04VLONE2019
Juice WRLD in VLONE merch, a VLONE V hoodie, and fans wearing pieces from the line

Death Race for Love

Juice WRLD × VLONE

RoleMarketing art director, merchandise design

Clock2–3 weeks
GP–05Barriers2021
Model on the Intrepid runway in a hoodie with a stained-glass style panel

NYFW 2021

Who Decides War × Barriers

RoleGarment design, graphic design

Clock1–2 weeks
GP–06XO Records2020
Turks single cover: neon-green and magenta illustrated portraits under palm leaves

Turks

NAV & Gunna feat. Travis Scott

RoleArt director, merchandise design

Clock2–4 days

EOFEnd of selected filesSigned

SEC–02The B-sidesArchive

More work

Open the whole archive →
B–0107 files Cover art B–0211 files Merch B–0305 files Flyers

SEC–03Logo wallStraight from the portfolio

Brands & artists

Some direct, some through partners. Ask me about any of them. Hover or tap a number for the story.

Logo wall from Grant’s portfolio, including Nike, the Saudi Ministry of Culture, Juice WRLD, Lexus, the NBA, MTN Dew, Runtz, 21 Savage, XO, VLONE, Who Decides War and more
IDX–19Annotated marksThe rest: ask
  1. 01NikeAir Max Day tote, through Dan Anthony
  2. 02Ministry of CultureExpo 2025 Osaka uniforms, via REALSELF →
  3. 03StarzShirt for Joey Bada$$, tied to the show Power
  4. 04Nicki Minaj“Blick Blick” cover, Coi Leray × Nicki Minaj →
  5. 05YSLWork with YSL Records artists, including Gunna
  6. 06Rolling LoudShirts and designs, via Inflamed
  7. 07Juice WRLDDeath Race for Love merch with VLONE →
  8. 08Bob MarleyCollection with Barriers
  9. 09Never Broke AgainNBA YoungBoy × Rich the Kid skate decks →
  10. 10VolcomPart of a flyer for DD Lovelace
  11. 11AWGEA$AP Rocky’s Injured Generation Tour
  12. 12LexusCar wrap, through Frank White (CJ Wallace’s company)
  13. 13NBAAll-Star 2020 capsule with MTN Dew, via RSVP Gallery →
  14. 14MTN DewAll-Star 2020 capsule with the NBA, via RSVP Gallery →
  15. 15Michael JacksonBarriers series →
  16. 16Bad BunnyRSVP Gallery × Bad Bunny tees →
  17. 17Who Decides WarNYFW 2021 with Barriers →
  18. 18VLONEDeath Race for Love merch for Juice WRLD →
  19. 19XOAfter Hours merch and Turks artwork →

SEC–04IntroHuman, not a template

Introduction

Same-day first concepts. Eight-hour turnarounds. One-week launches with brand and league approvals in the loop.

I started SuperReal, my own studio, right out of Full Sail in 2018. Since then I've produced and directed 100+ projects and campaigns for artists and brands like The Weeknd, Travis Scott, Juice WRLD, 21 Savage, Future, Bad Bunny, Combs Enterprises, Runtz, Who Decides War, MTN Dew and the NBA.

I work hybrid. I'm designing the graphics and leading the creative team at the same time. That's how I ran my contract with Alamo Records too, starting on the Senior Art Director's team and moving up to creative director on artist campaigns and products.

Now I want to bring that range and speed to an in-house brand team.

01What I do

  • Creative direction
  • Art direction
  • Graphic systems
  • Merch & apparel
  • Garment & uniform design
  • Cover art
  • Typography & lettering
  • Logo & branding
  • Packaging & product
  • Posters & flyers
  • Brand activations
  • UX/UI design
  • Web design
  • Some video

02Experience

  • SuperRealCreative Director / Senior Graphic Designer, own studio2018–NOW
  • Alamo RecordsCreative Director / Graphic Designer, contract2019–2020
  • Full Sail UniversityA.S., Digital Art & Design2018

03Tools

  • Illustrator
  • Photoshop
  • InDesign
  • Adobe Creative Suite