GP–26Grant Pignato

Accepting briefs

GP–01Expo 2025 OsakaFile 01 of 06Saudi Pavilion uniforms

Expo2025Osaka

01Client
Kingdom of Saudi Arabia, Ministry of Culture
02Via
REALSELF
03Year
2025
04Role
Uniform design
05Clock
7 months, including approval
Two Saudi Pavilion staff members in the front-of-house uniforms, outdoors at Expo 2025 Osaka

01The brief

Official front-of-house uniforms for the Saudi Pavilion at Expo 2025 Osaka.

REALSELF's owner reached out to me directly to collaborate on the official front-of-house uniforms for the Kingdom of Saudi Arabia's Ministry of Culture at Expo 2025 Osaka.

I spent seven months developing designs that balance contemporary fashion with Saudi Arabia's cultural identity, heritage and forward-looking vision. The pavilion was a platform for cultural diplomacy, in front of government officials, diplomats and world leaders.

Our team was one of four finalists from a field of hundreds of designers, and we won.

A front-of-house uniform coat displayed on a form inside the pavilion
FIG–01A front-of-house uniform coat displayed on a form inside the pavilion
A staff member adjusting a uniform coat on a rack, with a REALSELF garment bag
FIG–02A staff member adjusting a uniform coat on a rack, with a REALSELF garment bag
A uniformed host taking a selfie with visitors at the Saudi Pavilion
FIG–03A uniformed host taking a selfie with visitors at the Saudi Pavilion
A uniformed host showing a tablet to a visitor, embroidered cuff in view
FIG–04A uniformed host showing a tablet to a visitor, embroidered cuff in view

03ImpactPublic sources only

Impact

The project's results, from public sources.

R–01Readout

3M+

visitors to the Saudi Pavilion over the six-month Expo

Source: Malcolm Reading ↗

R–02Readout

#2

largest pavilion at the Expo, after the host country

Source: Arab News ↗

R–03Readout

Gold

BIE award for Architecture and Landscape, won by the pavilion building (Foster + Partners)

Source: Malcolm Reading ↗

These numbers belong to the project, the album or the event, not to me personally. Every one links to its source.

Press Yomiuri Shimbun featured the pavilion uniforms, crediting RealSelf and Al Rashidiya

04Meanwhile, in the archiveOther projects

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