GP–02NBA × MTN DewFile 02 of 06All-Star 2020, Courtside Studios
NBA×MTNDew
- 01Client
- RSVP Gallery
- 02Year
- 2020
- 03Role
- Art director, merchandise design, product design
- 04Clock
- 1 week
01The brief
A branded product and merch release for MTN Dew Courtside Studios at NBA All-Star 2020 in Chicago.
RSVP Gallery, the Chicago store founded by Virgil Abloh and Don C, brought me in on an event for the NBA and MTN Dew around the All-Star Game. The idea was an immersive branded experience for fans: booths, a basketball court, a barber shop and more.
When they approached me in late January 2020, the job was a branded release of products and merch under MTN Dew and the NBA. Two big brands meant multiple approvals, which made it very clear how fast we had to move. We had a week.
03ImpactPublic sources only
Impact
The project's results, from public sources.
R–01Readout
CapsulePepsiCo announced a limited-edition All-Star capsule collection from DEW × RSVP Gallery, sold at Courtside Studios
Source: PR Newswire / PepsiCo ↗R–02Readout
3rdconsecutive year of Courtside Studios, alongside a takeover of Chicago's Morgan Green Line station
Source: PR Newswire / PepsiCo ↗R–03Readout
LiveCourtside Studios drew Zion Williamson, A'ja Wilson and Scottie Pippen, with sets from Lil Baby and Dave East
Source: The Source ↗These numbers belong to the project, the album or the event, not to me personally. Every one links to its source.
04Meanwhile, in the archiveOther projects
Also on the desk
After Hours
