GP–26Grant Pignato

Accepting briefs

GP–06TurksFile 06 of 06NAV & Gunna feat. Travis Scott

Turks

01Client
XO Records
02Year
2020
03Role
Art director, merchandise design
04Clock
2–4 days
Turks single cover: neon-green and magenta illustrated portraits under palm leaves

01The brief

Single cover art for digital and vinyl, carried straight into merch.

XO Records reached out for the single's artwork in late February 2020. They wanted a change of pace for the artist branding, on a tight deadline, and first-round concepts were expected the next day.

I made a collection of single covers for digital and physical vinyl, then moved the assets into merch: tie-dye shirts, hoodies and signed items.

Turks merch: a black hoodie, tie-dye tees and signed vinyl
FIG–01Turks merch: a black hoodie, tie-dye tees and signed vinyl
Two tie-dye Turks tees with skull and figure graphics
FIG–02Two tie-dye Turks tees with skull and figure graphics

03ImpactPublic sources only

Impact

The project's results, from public sources.

R–01Readout

No. 17

Billboard Hot 100 debut, the highest debut of the week, with 20.1M first-week U.S. streams

Source: Billboard ↗

R–02Readout

2× Platinum

RIAA certification for the single

Source: Wikipedia (citing RIAA) ↗

These numbers belong to the project, the album or the event, not to me personally. Every one links to its source.

04Meanwhile, in the archiveOther projects

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